The Art Institute of Michigan
Prepare yourself for a creative career at The Art Institute of Michigan, one of over 40 Art Institutes located in major cities across North America. We’ll help take you there with a real-world, hands-on education in design, media arts, fashion & the culinary arts. Just imagine: preparing for a career you’ll love. Becoming the professional you’ve always known you could be.
Programs Offered:
- Advertising
- Baking & Pastry
- Culinary Arts
- Culinary Management
- Fashion Marketing & Management
- Fashion Merchandising
- Graphic Design
- Interior Design
- Visual Communications
- Web Design & Interactive Media
Financial Aid: Financial aid is available for those who qualify.
Career Services: Our career services are designed to encourage your success. From helping you obtain part-time work while you are attending school to actively supporting soon-to-be graduates' job search, faculty and staff are committed to ensuring that each and every student receive the support he or she needs.
Summary of Programs:
Advertising
Advertising is a creative profession within the commercial realm. In the Advertising program, you’ll study art direction, copywriting, and account supervision – and you’ll learn both the creative and business side of advertising. Graduates are prepared to seek entry-level employment such as account manager, copywriter, or assistant art director.
Baking & Pastry
In the Baking & Pastry program, you’ll gain hands-on baking skills. Emphasis is placed on fundamental pastry and bread-baking techniques, in addition to all-purpose baking, desserts, cake decoration, and pastry arts. To complement your culinary techniques, you’ll learn critical thinking and business essentials. Graduates are prepared to seek entry-level employment such as line cook and pantry cook (garde manger).
Culinary Arts
In the Culinary Arts program, you’ll gain practical experience in the kitchen while studying the business of cost control, sanitation and safety, menu and beverage management, nutrition, and kitchen management. You’ll learn to produce food quickly and in quantity while working with others. Graduates are prepared to seek entry-level employment such as line cook and pantry cook (garde manger).
Culinary Management
In the Culinary Management program, you’ll focus on communications, training, leadership, management, accounting, marketing, financial management, and employee relations. Graduates are prepared to seek entry-level employment such as restaurant manager or catering manager in restaurants, hospitals, cruise ships, and banquet facilities.
Fashion Marketing & Management
In the Fashion Marketing & Management program, you’ll fine-tune your fashion buying and marketing skills. The program familiarizes you with merchandise presentation, visual merchandising, retailing, store management, and buying. Graduates are prepared to seek entry-level employment such as retail and wholesale sales, stylist, management trainee, or visual merchandiser in department stores, boutiques, and designer showrooms.
Fashion Merchandising
In the Fashion Merchandising program, you’ll study the business that moves the world’s fashions from designers’ showrooms to retail sales floors, and finally into the hands of consumers. This fast-paced industry revolves around individuals who exhibit strong business skills and an eye for style. Graduates are prepared to seek entry-level employment such as fashion coordinator and stylists in retail department stores, boutiques, wholesalers, importers, designers, and manufacturers.
Graphic Design
In the Graphic Design program, you’ll study design, typography, and color theory. Industry-specific software is utilized to help you learn to create everything from logos and posters to packaging, Web sites, and corporate identity packages. Graduates are prepared to seek entry-level employment such as advertising designer, computer artist, freelance artist, graphic designer, or layout artist.
Interior Design
In the Interior Design program, you’ll study the design, safety, and usability issues of creating the spaces that we live, work, and play within. Coursework focuses on space planning, traffic patterns, and the colors, surfaces, and furnishings that make surroundings comfortable and livable. Graduates are prepared to seek entry-level employment such as draftsperson, facilities planner, interior designer/decorator, or space planner.
Visual Communications
Visual communications is a fundamental element in creating strong graphic design. When you study visual communications, you will focus on the basics of design, typography, and color theory. You’ll also work on problem-solving exercises to provide hands-on experience on how to meet client needs both on-time and on-budget. Industry-related software is utilized to provide practical experience to carry over into the workplace. Graduates are prepared to seek entry-level employment such as graphic designer, typographer, or visual artist.
Web Design & Interactive Media
In the Web Design & Interactive Media (formerly Interactive Media Design) program, you’ll focus on interface design, interactivity, visual design, database design, dynamic Web content design, technology, and information design and employ creative solutions across all Web-related mediums. You’ll learn skills that will enable you to create accessible, engaging interactions via Web sites and other interactive mediums. Graduates are prepared to seek entry-level employment in positions such as interactive designer, animator, special effects artist, and computer artist.
Degree Key: D = Diploma AS = Associate of Science BA = Bachelor of Arts BS = Bachelor of Science